California is familiar long before you arrive: the coast, the roads, the light, the colors that seem to belong only here. For this campaign, those familiar elements are shifted slightly out of place — projected across bodies, enlarged, cropped and caught in passing light.
Elsewhere, rock face and shoulder briefly read as one material, an impossible sky passes for another afternoon, and a map offers every direction except the one being taken.
A familiar landscape, taken out of context. The coast becomes an image before it becomes a place again, closer to a swatch than a view.
The clothes stay inside the world rather than apart from it. Light moves across skin and fabric, traffic turns to color, glass changes with the hour.
For a few minutes, even the mountain wears the name.